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The promise and what’s underneath it
What fifteen years of GTM technology taught us, and why the lesson matters more with agentic AI. Every few years, go-to-market makes a serious technology bet. Marketing automation, then data platforms, then revenue intelligence suites. Each arrived on a clear and reasonable promise: more pipeline, a tighter forecast, stronger retention. Leaders invested accordingly, and…
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Revenue Architecture ROI Case
A structured argument for why revenue architecture is a capital-efficient lever for value creation and how it translates into enterprise value. The Hold Period Context McKinsey’s 2026 Global Private Markets Report indicates that more than 16,000 portfolio companies have been held longer than four years — the highest on record — representing 52% of…
