Structural Revenue
Architecture
Marketing Affects designs governable
revenue systems for scale.
We do not optimize marketing in isolation.
We align strategy, signal, governance, and lifecycle so growth becomes durable and explainable.
Revenue Architecture Team
Phylis Miquel
Phylis works with growth-stage companies transitioning from early traction to disciplined expansion.
She has led go-to-market strategy in environments where forecast accuracy, expansion performance, and capital efficiency directly impacted executive credibility and board confidence.
She aligns demand integrity, lifecycle coordination, and brand leverage so that revenue performance holds up at scale and growth remains explainable.
Amy McDougall
Amy designs commercialization and governance frameworks across executive teams and partner ecosystems.
She has operated in complex SaaS and B2B environments where partner contribution, lifecycle discipline, and operating cadence directly affected revenue outcomes.
She institutionalizes cross-functional accountability so performance does not depend on heroics.